MISSION STRATEGY
To achieve the objectives of the National Horticulture Mission, the mission would adopt the following strategies
● Ensure an end–to-end holistic approach covering production, post harvest management, processing and marketing to assure appropriate returns to growers /producers.
● Promote R&D technologies for production, post-harvest management and processing.
● Enhance acreage, coverage, and productivity through; a)Diversification, from traditional crops to plantations, orchards, vineyards, flower and vegetable gardens ; b)Extension of appropriate technology to the farmers for high-tech horticulture cultivation and precision farming.
● Assist setting up post harvest facilities such as pack house, ripening chamber, cold storages, Controlled Atmosphere (CA) storages etc, processing units for value addition and marketing infrastructure.
● Adopt a coordinated approach and promotion of partnership, convergence and synergy among R&D, processing and marketing agencies in public as well as private sectors, at the National, Regional, State and Sub-State levels.
● Where appropriate and feasible, promote National Dairy Development Board (NDDB) model of cooperatives to ensure support and adequate returns to farmers,
● Promote capacity-building and Human Resource Development at all levels.
